Puzzles celebrated a revival in 2020, that caught our attention.

Berlin puzzle motifs: these are glossy pictures of Alexander Platz, Bellevue Palace or the Reichstag. Where is the character, the art, the dirt, all the non-conformity and ultimately, the fun? No company stands for Berlin as much as the BVG. Together we convinced Ravensburger to release three real Berlin motifs: Subway Yellow, Tunnel Black and Tile Green. Star photographer Paul Ripke was responsible for the images and dedicated an entire vernissage to his work.

The result: a limited edition of real Berlin puzzles, the proceeds of which were donated entirely to the Kinderstiftung Kreuzberg.

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ADCwinner, BVG

ADC Winner

Credits

Client
BVG

Agency
GUD.Berlin

Team
Executive: Jens Grüner

Etat Director: Ben Klöden

Project management: Lina Berndt

Creative Director: Djuein-Uee Peng

Art Direction: Sandra Treisbach, Alejandro Marquez

Copywriter: Moritz Kuhn, André Rudolph, Lucas Machwitz

Fotograf: Paul Ripke

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