Isn't it nice that we live in a city that celebrates diversity, even on the roads?
With the *icket from BVG and Amorelie you can "do it colorful".
*icket
We want to work with BVG to make not only road traffic safer, but also human interactions. For this purpose, we have launched the *icket especially for the CSD in Berlin together with Amorelie.
The ticket comes to the vending machines together with a condom or optionally a lick cloth.
Credits
Client BVG
Agency GUD.berlin
Creative Director Djuein-Uee Peng, Philip Wöhler, Alexander Zielasko
Etat Director Ben Klöden
Art Director Maria Grütner, Philipp Schwarzkopf, Sandra Treisbach
Copywriter Lucas Machwitz, Moritz Kuhn, Lukas Kämmerer