Rail freight transport is as boring as it sounds. Unless, that is, we manage to charge it in public with the strengths with which it is actually loaded: climate neutrality, responsibility, and efficiency. We sent DB Cargo back on the rails with a self-confident to self-deprecating social media offensive. The best thing about social media is that it's not a one-way street. We don't work according to an editorial schedule, but communicate live. A post every day. Always a response to every comment.

Since then, the Cargo train has been scrolling through the social networks with great success. It has won ADC Bronze, Max Award Silver, German Digital Award Silver, Best of Content Marketing Silver, the Golden Blogger, and above all a constantly growing, great social media community.